How to Build an AI Dashboard That Tracks a Competitor’s Positioning Over Time
I rebuilt ten years of Notion’s homepage as a dashboard. The product moved first almost every time. In June 2016, Notion’s homepage called it a tool “made for modern thinkers.” In August 2026 it says “Where teams and agents think together.” Six positioning phases sit between those two lines. Each is easy to spot in hindsight and hard to date, and harder still to say whether the product moved first or the message did. A positioning analysis answers that from three sources: the homepage for what a company claims, the blog and changelog for what it builds, and search and social data for whether anyone cared. I ran one on Notion’s public pages. It shipped first and rewrote the homepage afterward, almost every time. Here’s the method, the dashboard, and the two signals I now check first. You can do all of this by hand, with nothing but a browser and a spreadsheet. It’s slow, and further down…