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News
WazirX Brings Back ‘Ramadhir Singh’ in New Campaign to Promote Research-Led Crypto Trading
1+ week, 2+ day ago (351+ words) Mumbai: WazirX has launched a new OTT campaign featuring actor Tigmanshu Dhulia reprising his iconic Gangs of Wasseypur character, Ramadhir Singh, to address the growing practice of crypto traders relying on unverified recommendations and online tip groups. The 79-second film…...
iXie launches Game Lifter to boost production capacity for Game Studios with Agentic AI
1+ week, 4+ day ago (337+ words) Chennai: iXie, the gaming division of Indium, has launched Game Lifter, an agentic AI platform designed to enhance production capacity for game studios while keeping human oversight at the centre. Game Lifter debuts with its QA and LiveOps layers, with…...
Why Brand Mentions Now Matter More Than Backlinks For AI Search Visibility
1+ week, 5+ day ago (1188+ words) Backlinks continue to matter. They support search rankings, authority, referral traffic and online discovery. However, as AI assistants increasingly answer questions directly rather than simply presenting users with a list of links, another factor is becoming increasingly important: how clearly,…...
The One Club and Google launch global AI Creative Challenge with $50,000 prize pool
1+ week, 5+ day ago (371+ words) New York: The One Club for Creativity, in partnership with Google, has launched the first global One Club AI Creative Challenge, a bracketed esports-style competition that will bring AI creators from 16 cities worldwide into a series of timed creative battles....
VerSe Innovation unveils SparkStation, bets on AI to cut brand film production costs by up to 90%
2+ week, 12+ hour ago (783+ words) New Delhi: VerSe Innovation, the parent company of Dailyhunt and Josh, has unveiled SparkStation, an AI-powered Content Operating System designed to bring the entire content production workflow onto a single platform. Launched at Film Expo 2026, SparkStation represents VerSe Innovation’s first…...
The Intent Gap: Why Streaming Recommendations Still Run on Yesterday's Data
2+ week, 5+ day ago (473+ words) Most recommendation engines still answer a question nobody is asking anymore. They ask what a viewer has liked in the past. The viewer in front of the screen right now is asking something else entirely. What do I want in…...
AI is becoming the new fuel for the innovation engine: Kalyan Ram Challapalli, WolfzHowl
2+ week, 6+ day ago (1096+ words) Q. How can you prove your methodology gets rural families to change daily habits rather than just generating positive field survey reports? Because we refuse to accept survey reports as proof in the first place. A field survey tells you what…...
AI is becoming the new fuel for the innovation engine: Kalyan Ram Challapalli, WolfzHowl Strategic Instigations
2+ week, 6+ day ago (1096+ words) Q. How can you prove your methodology gets rural families to change daily habits rather than just generating positive field survey reports? Because we refuse to accept survey reports as proof in the first place. A field survey tells you what…...
Ionic Wealth launches ‘second opinion’ campaign with AI for HNIs
3+ week, 2+ day ago (222+ words) MediaNews4U Ionic Wealth launches ‘second opinion’ campaign with AI for HNIs Mumbai: Wealth-tech platform Ionic Wealth has launched a new campaign encouraging affluent investors to get a second opinion on key wealth decisions with Ionic Wealth AI. The campaign builds on…...
Fibe launches AI-led ‘Jiyo Full Size’ campaign highlighting aspirations and financial constraints
3+ week, 2+ day ago (228+ words) Pune: Digital lending platform Fibe has unveiled its new AI-generated brand campaign, Jiyo Full Size, highlighting how financial constraints can lead consumers to delay, scale down or reconsider their aspirations. The three-part campaign focuses on three common personal loan use…...