1+ day, 16+ hour ago  (820+ words) We can't simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI to push creativity further....

5+ mon, 1+ week ago  (786+ words) Most of what's sold as "contextual" today still runs on the same keyword logic we used a decade ago. The industry didn't reinvent contextual targeting; it simply replaced one keyword with a cluster. Keywords were once the best we had....

6+ mon, 3+ week ago  (687+ words) Companies are churning them out left and right. But, unlike some products, repetition doesn't necessarily equate to redundancy. AI agents can speed up the work that advertisers are already doing and allow for conversations between multiple platforms. The latest foray…...

7+ mon, 1+ week ago  (540+ words) In today's digital advertising landscape, first-party data and clean rooms remain highly relevant. However, artificial intelligence (AI) has also been dominating much of the conversation lately. And what's becoming increasingly clear is that these technologies need to work in harmony…...