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Witbe launches Agentic SDK to Power Agentic Automation Across Video Workflows

2+ mon, 20+ hour ago  (219+ words) Rather than replacing existing automation with fully autonomous AI, Agentic SDK introduces a hybrid model that allows teams to apply agentic AI selectively, where it adds value, while preserving the reliability, transparency, and repeatability required in production environments. Scaling automation…...

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Avid, Google Cloud bring agentic AI to media production

2+ day, 20+ hour ago  (490+ words) Avid and Google Cloud have announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry's lea. .. Avid, Google Cloud bring agentic AI to media production Avid and Google Cloud have announced a multi-year…...

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Synamedia launches AI by Quortex

1+ week, 4+ day ago  (508+ words) At The 2026 NAB Show, Synamedia, will demonstrate AI by Quortex, a new set of just-in-time AI-capabilities for its Quortex portfolio. AI by Quortex identifies o Synamedia launches AI by Quortex At The 2026 NAB Show, Synamedia, will demonstrate AI by Quortex,…...

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Mediagenix advances Semantic Intelligence

1+ mon, 1+ week ago  (420+ words) Mediagenix, a global player in smart content solutions to profitably connect the right content to the right audience, is advancing its Semantic Intelligence cap. .. Mediagenix advances Semantic Intelligence Mediagenix, a global player in smart content solutions to profitably connect the…...

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Report: Hybrid cloud shapes future of AI and enterprise agility

5+ mon, 6+ day ago  (314+ words) Kyndryl, a provider of mission-critical enterprise technology services, today released its 2025 Cloud Readiness Report, revealing how enterprises are navigating a pivotal shift in cloud strategy that can fuel AI adoption and enterprise agility. Key findings from the report: Sovereignty and…...

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Barb launches the Barb Data Hub

4+ mon, 1+ week ago  (196+ words) Barb, the UK TV measurement body, has launched the Barb Data Hub, a new cloud-based system for storing, processing and distributing Barb viewing data to the industry. Several other Barb initiatives are " or will be " integrated with the Barb Data…...

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Data: Emotionally-matched ads drive higher engagement

4+ mon, 4+ week ago  (177+ words) Seedtag, the neuro-contextual advertising company, has revealed the results of a neuroscience study, conducted in partnership with Professor Moran Cerf, a neuroscientist at Columbia University. The research shows that Neuro-Contextual ads deliver 3. 5x higher neural engagement than non-contextual ads " and 30 per…...

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Report: Gap between the promise and reality of AI narrows

4+ mon, 4+ week ago  (125+ words) AI is rewriting the rules of search and software AI is changing business software, creating new markets, and reshaping how people can search for information and products " trends that are predicted to accelerate through 2026. AI helps drive demand for tech…...