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News

Campaign Brief
campaignbrief.com > odd-global-launches-the-odd-forest-an-ai-studio-planting-real-trees-for-every-generation-the-good-ones-and-the-bad-ones

Odd Global launches The Odd Forest: an AI studio planting real trees for every generation, the good ones and the bad ones

16+ hour, 59+ min ago   (253+ words) The intention is simple: work that begins and ends on a screen should leave something growing in the ground. The initiative launches with 38 native trees already planted across 15 AI productions. “Our work usually begins and ends inside a digital environment,…...

Campaign Brief
campaignbrief.com > taboola-backed-study-shows-ai-ads-perform-on-par-with-human-creative

Taboola-backed study shows AI ads perform on par with human creative

6+ mon, 3+ week ago   (400+ words) Taboola, a global leader in delivering performance at scale for advertisers, has today announced the findings of a major field study conducted in collaboration with researchers at Columbia University, Harvard University, Technical University of Munich, and Carnegie Mellon University. The…...