2+ hour, 9+ min ago  (196+ words) Chalice AI is partnering with Equativ to bring containerized artificial intelligence (AI) decisioning into Equativ's curation and activation platform. As AI moves from experimentation into production, advertisers and agencies are seeking systems that can operate across platforms without being locked…...

1+ mon, 3+ day ago  (366+ words) To help Mar Tech software companies build and benefit from trust in the age of artificial intelligence (AI)-driven buying G2 has released new product capabilities that include richer buyer content, identity verification through Linked In, a new model context protocol…...

1+ mon, 2+ week ago  (488+ words) So companies are pouring money into AI, but most of it isn't working'and the reason isn't AI. It's the data underneath it. Here's where enterprise marketing teams have a problem most vendors aren't talking about. This is the real cost…...

3+ mon, 1+ week ago  (215+ words) Zoom Info recently announced the availability of Waterfall Enrichment, a new capability within its GTM Studio that is designed to expand contact coverage when email or mobile phone data is missing. Unlike traditional enrichment tools that rely on sequential logic,…...

6+ mon, 3+ week ago  (297+ words) Aurasell, the artificial intelligence (AI)-native GTM platform, is now making available a a full-featured stack built on a unified data model as a response to sales teams who are juggling dozens of disconnected tools and spending millions on software…...

8+ mon, 3+ week ago  (182+ words) Artificial intelligence (AI) is everywhere in B2 B marketing conversations, but when it comes to account-based marketing (ABM), what's actually delivering results'and what's just noise? That is the subject of our next webinar, sponsored by Demandbase, titled AI Meets ABM: What's…...