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News
Explaining quick back
3+ hour, 13+ min ago (1062+ words) Neither the threshold nor the method for setting it is published. The reference adds that the metric will adapt to the specific site in future releases, wording that has survived successive revisions of the page, most recently dated December 1, 2025. Clarity's…...
Google Ads cuts granular data access to 37 months starting June 2026
3+ mon, 2+ week ago (638+ words) Google Ads cuts granular reporting to 37 months from June 2026, reversing its 11-year policy and affecting the Google Ads API, scripts, and BigQuery pipelines. The developer-facing notice was published on May 1, 2026, on the Google Ads Developer Blog by Nadine Wang of…...
Google Ads API v24: cart data sales view, lead gen conversions, retail filters
3+ mon, 3+ week ago (574+ words) Google Ads API v24 adds CartDataSalesView, nine lead gen conversion types, tag-based retail filters, and VTC optimization for Demand Gen and App campaigns. The release carries breaking changes alongside additive features. Developers integrating with the API must upgrade client libraries and…...
Google's Data Manager API wants to kill your three-pipeline headache
4+ mon, 2+ week ago (564+ words) Google's Data Manager API replaces fragmented audience and conversion pipelines with one unified ingestion point across Google Ads, DV360, and Analytics. Deadlines are in motion. At its core, the Data Manager API is a single ingestion endpoint for first-party data. Instead…...
Google's PaperBanana: AI agent beats PhD experts at scientific diagrams
6+ mon, 1+ week ago (1483+ words) PPC Land Google Cloud AI Research last month published PaperBanana, a multi-agent framework designed to automate the creation of academic illustrations for research papers. According to a paper submitted to arXiv on January 30, 2026, the system employs five specialized artificial intelligence…...
Google's AI Overviews upgrade: Gemini 3 powers smoother chat handoffs
6+ mon, 3+ week ago (1553+ words) Google today upgrades AI Overviews to Gemini 3 globally, enabling seamless transitions to AI Mode conversations directly from search results pages. Google today announced two significant enhancements to its search experience that fundamentally change how users engage with artificial intelligence in…...
Only 5% of tasks explain why marketers really use AI
6+ mon, 4+ week ago (1120+ words) Adobe research analyzing 4M Claude conversations reveals AI adoption concentrates in complex creative work while routine marketing tasks remain largely untouched. Research analyzing four million conversations with Claude AI has uncovered a striking concentration in how artificial intelligence gets deployed across…...
IAB introduces disclosure framework as Gen Z trust in AI ads plummets 19 points
7+ mon, 3+ day ago (1403+ words) IAB launches first AI Transparency Framework requiring disclosure for synthetic humans and digital twins as new research shows 37-point gap between advertiser assumptions and consumer sentiment toward AI advertising. The Interactive Advertising Bureau today launched its first AI Transparency and…...