9+ hour, 33+ min ago  (174+ words) Victoria Saba has been appointed as senior behavioural science associate, and was previously programme manager at the University of Texas at Austin. Saba has worked across research areas including ageing'and longevity, diabetes education and chronic disease management, sexual and gender…...

1+ mon, 4+ day ago  (265+ words) Public & third sector The study compared matched pairs of AI-generated and human-made ads created by the same advertiser for the same campaign on the same day, which allowed researchers to isolate the impact of the generative AI creative while controlling…...

7+ mon, 18+ hour ago  (234+ words) Public & third sector The arrangement will see PureSpectrum use Qualtrics as its exclusive synthetic panel provider, using Qualtrics" foundational AI model to produce synthetic responses and insights. Qualtrics" synthetic model is built upon the firm"s repository of industry-specific experience…...