6+ hour, 47+ min ago  (261+ words) The tool, called You Gov Parallax, takes its name from the optical principle of parallax, whereby two different viewpoints, when combined, can create three-dimensional depth. You Gov Parallax uses individually mapped AI twins using data from real You Gov panel…...

1+ week, 1+ day ago  (190+ words) The tool, called Inc AI Enquire, is built directly into insight platforms and helps users track trends, understand how participants are feeling, explore hypotheses, compare segments and test ideas. Incling said that the tool, which works across more than 30 languages,…...

1+ mon, 3+ week ago  (239+ words) The framework, called the Echo Index, uses statistical and machine learning techniques to benchmark how well synthetic data performs against human responses. Part of the reason for developing the index was to tackle the "promise gap" in synthetic data, KS…...

3+ mon, 2+ week ago  (113+ words) Kantar Converser" uses an AI moderator and AI-based analysis, conducting interviews with participants sourced through Kantar"s panel. The company said the proposition'offers a cost-efficient way of accessing qualitative research and would allow brands to explore more sensitive topics with…...

4+ mon, 2+ day ago  (174+ words) Victoria Saba has been appointed as senior behavioural science associate, and was previously programme manager at the University of Texas at Austin. Saba has worked across research areas including ageing'and longevity, diabetes education and chronic disease management, sexual and gender…...

5+ mon, 6+ day ago  (265+ words) Public & third sector The study compared matched pairs of AI-generated and human-made ads created by the same advertiser for the same campaign on the same day, which allowed researchers to isolate the impact of the generative AI creative while controlling…...

11+ mon, 2+ day ago  (234+ words) Public & third sector The arrangement will see Pure Spectrum use Qualtrics as its exclusive synthetic panel provider, using Qualtrics" foundational AI model to produce synthetic responses and insights. Qualtrics" synthetic model is built upon the firm"s repository of industry-specific…...